The Book

“”The Digital Revolution”… It’s an actual revolution, yielding revolutionary changes, thousands or millions of victims and an entirely new way of life.”

“…oldest communication channel in the world—word of mouth—has been supercharged by the internet, rendering much traditional marketing irrelevant on credibility grounds.”

“…a mindset shift from ‘telling and selling’ to building relationships.””

This sweeping study of the history of innovation breaks out the seven patterns of innovation like “the slow hunch” and “serendipity.” It debunks the myth of the lone genius and presents the real-world dynamics and context that enable innovation. Johnson shows how understanding the roots of innovation can lead to our own creative breakthroughs.

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