The Book

“Networks are built atop platforms…A platform enables. It helps others build value. Any company can be a platform… Platforms help users create products, businesses, communities, and networks of their own.”

“… if you work in a closed marketplace where information and choice are controlled and value is obscured, then your days are numbered.”

“The internet has caused you to lose control of so much – brand, message, price, competition, secrecy – but more than anything, you’ve lost control of timing. You can no longer decide when to put your story out or when to answer critics. You can’t subject your customers to waiting on hold…”

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

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