The Book

Book_Uprising“…a company’s employees are, in a sense, the early ambassadors of any brand movement. And if they’re true believers in that message and those ideals, their passion can be powerful and contagious.”

“If you represent the corporate establishment and are cut off from people’s current needs and interests, you’re as vulnerable as an entrenched and detached despot, ripe for overthrow.”

“Quite simply, to exist in this world, a brand has got to stand for something and prove it.”

Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world…We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests.
Publication Date: Jan 27, 2012

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