The Book

Book_To_Sell_is_Human“In a world of information parity, the new guiding principle is caveat venditor—seller beware.”

“Today, if you make people look bad, they can tell the world. But if you make people look good, they can also tell the world.”

“Making it personal works better when we also make it purposeful.”

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling…reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds. Publication Date: December 31, 2012

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