The Book

Book_The-Story-of-Purpose“Beyond wealth creation and shareholder value is an unlimited resource to create a better world and a lasting legacy for businesspeople around the globe. It’s called purpose.”

“Add purpose to a brand and it becomes a stand. We no longer buy it, but rather we buy into it, because it stands for something greater. Its bar code carries a moral code, a point of view that shares a greater purpose.”

“The Industrial Revolution was built with our hands and the Technology Revolution with our heads. The next movement, the Human Revolution, will be forged with our hearts.”

Some ideas are bigger than others, and the Master Idea—your company’s purpose—is the biggest… The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. Publication Date: December 17, 2012

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