“…as industries become decentralized, overall profits decrease. Introduce starfish into the equation and wave good-bye to high profits. It’s why you want to be on the lookout for any starfish before they take an industry by storm.”
“Ideology is the fuel that drives the decentralized organization.”
If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish… The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.