The Book

“A collaborative model also assumes that stakeholder relationships can be a source of opportunity and competitive advantage.”

“With a strong web of relationships, companies can anticipate, understand, and respond faster and more easily to changes in the external environment.”

“A company’s social mission, values, and ethical principles provides employees with a solid foundation for improving existing relationships and for creating new, mutually beneficial stakeholder relationships.”

In today’s networked, highly competitive, and global economy, value is created collaboratively between a company and its stakeholders — employees, investors, customers, suppliers, and communities…It addresses concerns about the bottom line (can collaboration increase profits?) and societal pressures to improve overall quality of life.

The Author

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