The Book

“Our corporate manifesto is not about quarterly earnings, return on equity, or market share; it’s about creating a just and equitable world, inspiring conscious consumption, and building coalitions that create new possibilities. Our name comes from the Iroquois, not an ad agency.”

“Bloodless buzzwords like “corporate responsibility” and “ecoefficiency” are being supplanted by a new vocabulary—“corporate consciousness,” “resource intelligence,” “social innovation”—that aspires to capture our real-world experiences.”

“…values are sources of innovation—opportunities to create products and services that deliver a return on purpose as well as a return on investment.”

How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be “less bad” and embrace an ethos to be “all good”.From the Inspired Protagonist and Chairman of Seventh Generation, the country’s leading brand of household products and a pioneering “good company”… Thousands of companies have pledged to act responsibly; very few have proven that they know how.

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