“…the “Big Shift,” a fundamental reordering of the way we live, learn, socialize, play, and work that is now taking place, driven by a new technology infrastructure and public policy changes.”

“Companies are discovering that their best employees leave in dissatisfaction if the company is not in tune with the changes taking place; their customers prove ever less loyal to their brands as new brands emerge with exciting new features.”

“…pull platforms tend to have increasing returns dynamics—the more participants and modules the platform can attract, the more valuable the platform becomes.”

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they’ve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices—practices that could undermine us as we search for success and meaning…In a world of increasing risk and opportunity, we must understand the importance of pull.

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