The Book

“Momentum-deficient firms regard value as a bundle of functional benefits provided to customers at a price, and underestimate the intangible and emotional elements that actually drive customers’ behavior.”

“emotional elements of customer value are often invisible to the analytical business world”

“shift from a transaction-based mindset to a customer equity mindset”

A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth—which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power.

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