The Book

Book_The_Method_Method“In contrast to other critical corporate assets, a vibrant company culture doesn’t show up on a balance sheet. It cannot be inventoried, valued, or written off.”

“In our surplus economy, success depends on creating brands and products that stand out, and such innovations are best delivered through open, collaborative cultures.”

“Mass brands talk at people. Or more accurately, they SHOUT! Belief brands, on the other hand, listen and create a conversation.”

Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method’s ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

The Author

Author’s tweets @methodguy & @adam_lowry

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