The Book

“the Mesh is based on network-enabled sharing – on access rather than ownership”

“…distrust of old-model companies is fueling people’s willingness to consider alternative business models, brands, and lifestyles”

“brand is defined more by how people experience it, and what they say about it, than what the company says about itself”

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business…Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright.

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