The Book

“Intersectional innovations…change the world in leaps along new directions.”

“By breaking down associative barriers and stepping into intersection between fields, the number of available idea combinations increases beyond anything we can achieve in a single area.”

“Sometimes an intersectional idea can threated an established field.”

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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