The Book

“Our culture and economy are shifting away from focus on relatively number of hits (mainstream products and markets) at head of demand curve and moving toward huge number of niches in the tail.”

“…thesis: a Long Tail is just a culture unfiltered by economic scarcity.”

“Long Tail promises to become crucible of creativity – place where ideas form and grow before evolving into commercial form.”

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses–the endlessly long tail of that same curve.

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