The Book

“…innovation is a process that combines discovering an opportunity, blueprinting an idea to seize that opportunity, and implementing that idea to achieve results.”

“If you do not innovate, you are sowing the seeds of your own destruction.”

“Success requires waking up every day and realizing that today’s sources of competitive advantage will not be tomorrow’s.”

Long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.

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