The Book

“…creative ideas of innovative entrepreneurs produced powerful competitive advantages and tremendous wealth for the pioneering company.”

“…innovation premium is the proportion of a company’s market value that cannot be accounted for from cash flows of its current products or businesses in its current markets.”

“…founder innovators typically imprint their organizations with their own innovator’s DNA.”

By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting…That innovation advantage can translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.

The Authors

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