Author’s tweets @chrisbrogan & @julien :
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The Book

Book_The_Impact_Equation“Ideas can help people change the world, and now anyone can become powerful enough to be a catalyst for what matters to them.”

“We don’t think about optimizing the location of the Twitter button or getting the maximum number of retweets or Facebook likes.What we think about, at the end of the day, is people.”

“In a world of reviews, online complaints, and the inability to hide any bad experiences from future buyers, you’ll find Trust a powerful and important attribute.”

In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more…As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing.

Publication Date: October 25, 2012

The Authors


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