Author’s tweets @ThisIsSethsBlog:

The Book

Book_The_Dip“Strategic quitting is the secret of successful organizations.”

“The Cul-de-Sac and the Cliff Are the Curves That Lead to Failure If you find yourself facing either of these two curves, you need to quit. Not soon, but right now. The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough.”

“In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition.”

The old saying is wrong—winners do quit, and quitters do win…According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts…Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.
Publication Date: May 10, 2007

The Author

Seth Godin

The Author’s Blog

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