The Book
“Huge corporations still stalk the earth. We still report to hierarchical structures that cut us paychecks in exchange for obedience.”
“…companies still speak of “acquiring,” “owning,” “controlling,” and “locking in” customers as if they were slaves.”
“The only advertising that was ever truly effective was word of mouth, which is nothing more than conversation. Now word of mouth has gone global.”
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever.
The Authors
Christopher Locke
Author’s Twitter Feed
The Authors’s Blog
- The New Yorker Caption Contest is making me an embittered, broken man – May 20, 2013
- [misc] The loneliness of the long distance ISBN – May 20, 2013
- Lobby for FaceBook, Yahoo, NewsCorp and Elsevier opposes the White House Open Access order, among others – May 17, 2013
- [meshcon] Ryan Carson of Treehouse – May 15, 2013
- <no_sarcasm>Lucky me</no_sarcasm> – May 15, 2013
- WW II vets welcomed by airport passengers – May 12, 2013
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- 2013_05_22 link pile – May 22, 2013
- Flickr to Pro customers: no change – May 21, 2013
- What’s right with QR codes – May 20, 2013
- What can people do with data that companies alone can’t? – May 19, 2013
- 2013_05_19 link pile – May 19, 2013
- Long-form never stopped working – May 14, 2013
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- Sun Cups Receives Non-GMO Verification – May 6, 2013
- Boulder To The Big Apple! – April 23, 2013
- Meet Kona Kase – March 27, 2013
- Best of Boulder! Help Us Win! – March 22, 2013
- Grandparents Plus 2 Review Sun Cups – March 20, 2013
- Gluten In The News – March 15, 2013
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