The Book

“If you want to deliver the right idea at the right moment, you must begin the process far upstream from when you need that idea.”

“The time between your active moments is when ideas are formed, insights are gained, mental connections are forged.”

“Cover bands don’t change the world.”

It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.

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