In our research we come across ideas that provide Sparks of insight into a company’s Core Values, Culture and Community. So, we thought we would share them with you here.

  • The Hero’s Journey – “Winning the Story Wars” (Video) Author’s tweets @jonahsachs: This is a video from one of the Authors that we love. See Winning the Story Wars “Inadequacy stories just won’t cut it anymore.” Johah Sachs, Co-Founder of Free Range Studios Read more
  • Scaling Social Media Engagement – It’s About Culture The Solution Perspective Greg Scott – February 28, 2013 – Most social media management solutions are geared towards companies that have average cultures. Therefore the solutions are built to centralize social media management while attempting to improve the humanity of the responses. The strategic significance of this is that most organizations then build their engagement strategy around these tools and the organization only becomes more centralized and automated. However, the most effective solution is an exceptional culture. ... Read more
  • The New Norm for Competitive Business Management Spark by Greg Scott, February 7, 2013 – Had a excellent email exchange with some colleagues today. Since social media has empowered individuals there is a new norm for business management. What was concluded was that companies are now experiencing and threatened by outside-in revolutions and it has elevated the “new norm” for business management. From that conclusion, unless the leadership is fully aware (conscious) of all stakeholders they can be blindsided by a fast ... Read more
  • Succeed at the Speed-of-Social Spark by Greg Scott, October 16, 2012 – As I said in my previous post, “I believe social media and marketing cannot coexist.” Therefore your organization must approach them with separate teams and tactics. The speed-of-social starts with culture. This is the only path to effectively leveraging social platforms and also scaling the interactions: Conduct an employee assessment to determine the cultural gaps Be open and honest with the employees by presenting the results If you have gaps, spend ... Read more
  • Social Media (Marketing?) Greg Scott – October 15, 2012 – I believe social media and marketing cannot coexist. Social media has grown so quickly because it is the most effective way to share information and connect with people of like-mind. On the other hand, marketing has evolved from the premise of controlling information and generating a perception of like-mind. That makes marketing on social media a highly risky endeavour. Corporate social risk can be virtually eliminated by changing ... Read more
  • Chick-Fil-A and Proverbs 25:21 Greg Scott – July 26, 2012 – Jackson says it perfectly. Watch it – you just can’t argue with common sense. Read more
  • Chick-fil-a is Experiencing Negative Social Capital Greg Scott – July 25, 2012 – “Chick-Fil-A Accused of Setting Up Fake Facebook Account” – See article on If this is proven to be true, this is a great example of extremely negative social capital. Stakeholder ignorance and deceptive practices can fuel a powerful social media movement against the company. Read more
  • & @ShellisPrepared Greg Scott – July 23, 2012 –Can you decipher the disruption from and this Twitter account – With a little bit of genius, it is easy to scale a movement. This is an example of one of the most creative and humourous tactics to bring attention to the actions of a corporation. This is not something that companies can “control” as they once did. They must be fully tuned into their stakeholders’ desires before ... Read more
  • Cultural Strategy The Book “Ideological opportunities provide one of the most fertile grounds for market innovation.” “Companies that walk the walk, living their ideology every day in their business, have much more credibility with today’s consumers than do companies that promote brands as champions of an ideology that is unrelated to the company’s business practices.” “Social changes inevitably crack the ideological edifice and spur demand for brands that present different ideologies “ Market innovation has long been dominated by the worldview ... Read more
  • – 170 Million taken Action Greg Scott – July 17, 2012 – Don’t limit your scope. This new era of sharing has implications beyond “marketing” on Facebook, Twitter and LinkedIn. For every site, tool or reputation management firm that caters to a corporate branding effort there will be ten to help stakeholders rally for change. The simplest strategy will be to ensure your company culture is authentic, open and responsive. Take a look at It is a site that ... Read more
  • #domosocial Experiment Greg Scott – July 13, 2012 – What a bold move and Spark of insight. I will be following. I believe this is the only way to learn the language of Digital Natives. One must be immersed in social media to truly understand the ramifications on their business models and strategies. I tried the soft approach with a great little company, but it didn’t work. Even training alone isn’t enough. They need to have permission, ... Read more
  • lululemon’s Manifesto Greg Scott – July 13, 2012– lululemon’s Manifesto provided one of our earliest sparks. It is not your typical company values list or mission statement. It is a great piece of word art that represents everything they believe. So, since lululemon is one of our flagships for great culture, we feel it is most appropriate to post this as our first Spark post. Tell us what you think. Source: Disclosure: I have a LONG position in ... Read more
  • Life Entrepreneurs The Book “Clif Bar became not only a lifestyle product but a grassroots phenomenon as they promoted their energy bars “at the point of passion”: at climbing crags, bike events, marathons, triathlons, and more.” “Today Chipotle’s manifesto is “no less ambitious than revolutionizing the way America grows, gathers, serves, and eats its food.”” “There is a hunger today for work infused with purpose. It is no longer enough to work for a paycheck; there is a growing belief ... Read more