The Book

“Very few people or companies can clearly articulate WHY they do WHAT they do.”

“Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others. It is the cause represented by the company, brand, product, or person that inspires loyalty.”

“…they become markers of symbols of the values and beliefs we hold dear. Those products and brands make us feel like we belong and we feel a kinship to others who buy the same things.”

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea “The Golden Circle,” and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with “why.”

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. “Why” is not money or profit– those are always results…Those who start with “why” never manipulate, they inspire. And the people who follow them don’t do so because they have to; they follow because they want to.

The Author

Twitter Feed

The Author’s Blog

powered by RSS Just Better 1.4 plugin