The Book

“Looking for ideas in unfamiliar fields is not just about relocating what works from one industry to another. It is also about reimagining what’s possible in an industry.”

“Customers are looking for companies whose beliefs align with theirs.”

“…behind every great brand is an authentic sense of purpose—“a definitive statement about the difference you are trying to make in the world”—and a workplace with the “energy and vitality” to bring that purpose to life.”

Practically Radical is a manifesto for change and a manual for making it happen—in an era when change is the name of the game. Businesspeople everywhere are engaging in a dramatic “rethink” of how they lead, work, and get results.

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