The Book

“Living proof that company can lead with its heart and nurture its soul and still make money.”

“If people relate to the company they work for, if they form an emotional tie to it and buy into its dreams, they will pour their heart into making it better.”

“Our goal was to build a great company – one that stood for something – one that valued the authenticity of its product and the passion of its people.”

“Pour Your Heart Into It” tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.

The Author