The Book

“…as Maslow asked in his book Eupsychian Managament, “Where do you put consumer good will and consumer loyalty in your balance sheet?””

“Human capital, unlike other assets, does not depreciate over time. Like good wine, it actually improves with age.”

“…great companies have great causes.”

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley’s company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow’s iconic Hierarchy of Needs. This book explores how Conley’s company “the second largest boutique hotelier in the world” overcame the storm that hit the travel industry by applying Maslow’s theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.

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