The Book

“Today’s most valuable corporate assets are intangible. They now comprise around 70% of the median value of publicly traded companies on the U.S. markets. These assets are known by many names—intellectual capital, intellectual assets…”

“Small actors and individual events are stretching companies’ boundaries of responsibility, which is increasing the risks they face in the course of doing business.”

“…recognition by the insurance industry and accounting profession that intangible assets deserve the same financial treatment as “bricks and mortar” will go a long way toward giving investors, traders and other stakeholders an accurate picture of a company’s health.”

Dr. Nir Kossovsky has spent the last thirty years increasing, protecting, and restoring intangible asset value and together with Todd Miller, a public relations expert, provides convincing and tangible methods for protecting a company’s assets, driving value, and making the business case.

The Authors