The Book

“… companies that compete on a disruptive point of view are defined as much by the opportunities they choose not to pursue as by the businesses they do enter.”

“Maverick leaders don’t just strive to build high-performance companies. They champion high-stakes agendas. They create a competitive edge around an edgy critique of their industry. They present a fresh take on the world that clicks with customers, energizes employees, and shapes their business…”

“The first building block of a recruiting culture is a referral culture – a collection of committed employees who are eager to refer their most talented friends, colleagues, and professional associates…”

Business as usual is a bust… In industry after industry, organizations that were once dismissed as upstarts, wildcards—mavericks—are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done—providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.

The Authors

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The Author’s Blog

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