The Book

“Win by being more ordinary, more standard, and cheaper. Or win by being faster, more remarkable, and more human.”

“When work becomes personal, your customers and coworkers are more connected and happier. And that creates even more value.”

“We’ve been taught to be a replaceable cog in a giant machine… We’ve been taught not to care about our job or our customers. And we’ve been taught to fit in.”

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

The Author

Seth Godin

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