Our BCR Library of business strategy books is the foundation of our intellectual asset base. We bring together the insights provided by these leading-edge experts to come up with innovative ways to look at and value companies.

  • Knowledge and Power Book_Knowledge_and_PowerThe Book “The war between the centrifuge of knowledge and the centripetal pull of power remains the prime conflict in all economies.” “Profits differentiate between the normally predictable yield of commodities and the unexpected returns of creativity.” “Dwelling on liabilities rather than assets, the economists almost completely missed the fabulous experience curve in the data of growth.” Gilder breaks away from the supply-side model of economics to present a new economic paradigm: the epic conflict between the knowledge of ... Read more
  • Focus Book_FocusThe Book “Promotion focus is about maximizing gains and avoiding missed opportunities. Prevention focus, on the other hand, is about minimizing losses…” “Promotion motivation is, at its core, about satisfying our need for nurturance. It’s about filling your life with positives: love and admiration, but also accomplishment, advancement, and growth. Prevention motivation, on the other hand, is about satisfying our need for security.” ” When successful companies fail to innovate, what looks like complacency is often really a ... Read more
  • Structural Holes Book_Structural_HolesThe Book “…rate of return is keyed to the social structure of the competitive arena.” “Social capital is at once the resources contacts hold and the structure of contacts in a network. The first term describes whom you reach. The second describes how you reach.” “Information benefits occur in three forms: access, timing, and referrals. ” Ronald Burt describes the social structural theory of competition that has developed through the last two decades. The contrast between perfect ... Read more
  • The Dip Book_The_DipAuthor’s tweets @ThisIsSethsBlog: The Book “Strategic quitting is the secret of successful organizations.” “The Cul-de-Sac and the Cliff Are the Curves That Lead to Failure If you find yourself facing either of these two curves, you need to quit. Not soon, but right now. The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough.” “In a competitive world, adversity is your ally. The harder it gets, ... Read more
  • The Momentum Effect Book_The_Momentum_EffectThe Book “Momentum-deficient firms regard value as a bundle of functional benefits provided to customers at a price, and underestimate the intangible and emotional elements that actually drive customers’ behavior.” “emotional elements of customer value are often invisible to the analytical business world” “shift from a transaction-based mindset to a customer equity mindset” A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth—which ... Read more
  • Different: Escaping the Competitive Herd Book_different-escaping-competitive-herdThe Book “…where a connoisseur sees the differences, a novice sees the similarities” “Consumption has become the identity cloak of our generation.” “breakaway brands succeed in transforming their industries. They leave their imprint by expanding product definitions, by stretching category boundaries, and by forcing competitors to play catch-up for years to come.” If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply ... Read more
  • The Brand Bubble: The Looming Crisis… Book_The_Brand_Bubble“the brands consumers swoon over, tell their friends about, and buy time and time again. These are the brands that drive a company’s stock price beyond the estimates of financial experts. These are the brands that create surprise earnings quarter after quarter.” “brand equity is simply a reflection of past accomplishments” “Many iconic brands originated with a values-driven purpose.” Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are ... Read more
  • Blue Ocean Strategy Book_Blue_Ocean_StrategyThe Book “Instead of focusing on the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.” “Value innovation is based on view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players – called the “reconstructionist view”.” “managers spend majority of strategic thinking time filling in boxes and running ... Read more
  • Trade-Off: Why Some Things Catch On… Book_Trade_OffThe Book “FIDELITY vs CONVENIENCE Fidelity: being something special and hard to get Convenience: being easily accessible, even at expense of lower quality” “Any product or service that is neither extremely high-fidelity nor high-convenience risks sinking into fidelity belly – no-man’s land of consumer experience – ruled by apathy.” “EXPERIENCE + AURA + IDENTITY = FIDELITY” In Trade-Off, Kevin Maney shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and ... Read more
  • Double-Digit Growth: How Great Companies… Book_Double_Digit_GrowthThe Book “Fast growth gets the attention of customers, both current and potential; it also boosts customer confidence and enhances a company’s reputation for excellence.” “Growth leads to new job opportunities within the organization, which, in turn, lead to higher morale. High morale makes it easier to achieve innovations and improve productivity, the fuel of better customer value.” “… every low-growth organization must endure the debilitating effects of virtuous growth cycles running in reverse. Low growth leads ... Read more
  • Denial: Why Business Leaders Fail to Look Facts… Book_DenialThe Book “Denial is seductive because it can work in the short term. Occasionally it works in the long term, but that is rarely true in business.” “…denial is interpretive. One accepts the facts but denies their implications: It doesn’t apply to us. It’s not a big deal. It’s not our problem. It’s never happened in the past. It can’t happen here. There’s nothing we can do about it.” “…strategic inflection point is the moment at which ... Read more
  • The Method Method Book_The_Method_MethodThe Book “In contrast to other critical corporate assets, a vibrant company culture doesn’t show up on a balance sheet. It cannot be inventoried, valued, or written off.” “In our surplus economy, success depends on creating brands and products that stand out, and such innovations are best delivered through open, collaborative cultures.” “Mass brands talk at people. Or more accurately, they SHOUT! Belief brands, on the other hand, listen and create a conversation.” Founded ten years ago by childhood ... Read more
  • Delivering Happiness Book_Delivering_HappinessThe Book “…our belief is that our Brand, our Culture…are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.” “In an age of transparency, when Twitter can contribute to a company’s success or its downfall, is there anything more compelling than exposing your company’s DNA to the world?” “The brand is just a lagging indicator of a company’s culture.” In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the ... Read more
  • Emotional Equations Book_Emotional_EquationsThe Book “…knowing where you come from (your roots) will help you know who you are (authenticity) and where you’re going (your calling).” “Fear is the most prevalent and contagious emotion in most companies, especially in bad economic times. Fear is a demotivator, and it has a corrosive effect on creativity and innovation.” “…positivity influences productivity in the workplace, as it creates an “upward spiral” of momentum.” Using brilliantly simple math that illuminates universal emotional truths, Emotional Equations ... Read more
  • The Start-Up of You Book_The_Start-up_of_YouThe Book “I to the power of We: an individual’s power is raised exponentially with the help of a network.” “Today search literacy is not enough. The bigger advantage is gained by network literacy: knowing how to conceptualize, access, and benefit from the information flowing through your social network.” “Enlightened for-profit companies align their for-profit business objectives with desirable social outcomes. “ A blueprint for thriving in your job and building a career by applying the lessons of ... Read more
  • The Seven-Day Weekend: Changing the Way… Book_SEVEN-DAY-WEEKENDThe Book “Genuine, organic values must come from the ground up.” “A company that lacks integrity will eventually lose its best employees.” “People need to have faith and pride in what a company promises to its customers, includes in contracts, or touts in its advertising. If they know there are falsehoods or deceptions, their willingness to associate with the company diminishes. Soon they’ll be working there just for the paycheck, and be embarrassed to tell anyone.” A new ... Read more
  • Peak: How Great Companies Get Their Mojo… Book_PeakThe Book “…as Maslow asked in his book Eupsychian Managament, “Where do you put consumer good will and consumer loyalty in your balance sheet?”” “Human capital, unlike other assets, does not depreciate over time. Like good wine, it actually improves with age.” “…great companies have great causes.” After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley’s company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the ... Read more
  • Onward: How Starbucks Fought for Its Life… book_onwardThe Book “When did we stop hearing our own music? Was it in the march to 40,000 stores? When did we forget that our business is about the customer and our love and passion for the coffee? They had to believe in our brand. In our purpose.” “People want to do business with companies they respect and trust, especially in the current climate, when they are being more discerning and are scrutinizing their purchases.” “Starbucks was developing ... Read more
  • Pour Your Heart Into It: How Starbucks Built… Book_Pour_Your_Heart_Into_ItThe Book “Living proof that company can lead with its heart and nurture its soul and still make money.” “If people relate to the company they work for, if they form an emotional tie to it and buy into its dreams, they will pour their heart into making it better.” “Our goal was to build a great company – one that stood for something – one that valued the authenticity of its product and the passion of ... Read more
  • Ben & Jerry’s: The Inside Scoop Book_Inside_ScoopThe Book “The idea that a company has obligations to stake-holding groups other than its shareholders is a relatively new one.” “They had connected with their customers, who felt like they were an integral part of what was happening, not merely a source of revenue to some faceless businessmen.” “The issues here are heart, soul, love and spirituality. Corporations which exist solely to maximize profit become disconnected from their soul—the spiritual interconnectedness of humanity.” The former CEO ... Read more
  • Ctrl Alt Delete Book_Ctrl_Alt_DeleteThe Book “The new consumers are not linear. They are scattered. They are squiggly. They are connected—not only to one another, but also to the world—and their connectivity and engagement are highly untethered.” “Many of the emotions and values that didn’t belong in the boardroom have now become central to a new business model for success.” “…future will be less about brands that just tell a good story than it is about those that are transparent, credible, and ... Read more
  • Tribal Leadership Book_Tribal_LeadershipThe Book “…a company is only as strong as the culture of its tribe.” “…many mergers fail because analysts and executives do not consider values and culture but rather think only about compatibility of business models and balance sheets.” “If core values are the fuel of a tribe, a noble cause is the direction where it’s headed. A core values are what we “stand in” and a noble cause is what we “shoot for.” In Tribal Leadership, Dave Logan, John ... Read more
  • Conscious Business Book_Conscious_BusinessThe Book “Our attention is normally drawn to that which we can see (the effect), which obscures the importance of what remains hidden (the cause).” “In the long term, the virtuous pursuit of excellence achieves more real success than the unbridled pursuit of success.” “Whereas success tends to focus on the local subsystem and the short term, integrity focuses on the systemic long-term consequences.” Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding ... Read more
  • Flat Army Book_FlatArmyAuthor’s tweets @dpontefract: The Book “If the C-Suite is looking for ROI, leaders need not prove it by return on investment, but by return on intelligence, by return on innovation and by return on ideas.” “We are a version of organizational learned helplessness. Maybe organizations simply are tools. Maybe they’re simply about making money or providing service or making products in the most efficient manner without regard for its people. Maybe there is no chance for humanity in ... Read more
  • Outside In Book_Outside_InThe Book “Competitive barriers of the past—manufacturing strength, distribution power, information mastery—can’t save companies today. One by one, each of these corporate investments have been commoditized.” “Customer experience correlates to loyalty.” “…finding people whose values and personalities match your target culture is often easier than changing the underlying beliefs of current employees.” Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver…In an age when customers have access to ... Read more
  • Icarus Deception Book_IcarusDeceptionAuthor’s tweets @ThisIsSethsBlog: The Book “Creating ideas that spread and connecting the disconnected are the two pillars of our new society, and both of them require the posture of the artist.” “The connection revolution is shuffling the deck and enabling new organizations and new ideas to thrive. The industrial age, the one that established our schooling, our workday, our economy, and our expectations, is dying.” “Scarcity is the dominant driver of the industrial age. Scarce resources, scarce machines, scarce ... Read more
  • The Athena Doctrine Book_TheAthenaDoctrineThe Book “In a highly interconnected and interdependent economy, masculine traits like aggression and control are considered less effective than the feminine values of collaboration and sharing credit.” “…morality is strongly associated with loyalty, reason, empathy, and selflessness—all feminine traits.” “…none of the most highly masculine traits (rugged, aggressive, dominant, brave, arrogant) were among the most valued when it comes to being either a great leader or a more moral or happy person.” The Athena Doctrine shows why femininity ... Read more
  • Finance and the Good Society Book_FinanceandGoodSocietyThe Book “…the past several decades have witnessed the rise of financial capitalism: a system in which finance, once the handmaiden of industry, has taken the lead as the engine driving capitalism.” “Our task, both in the financial sector and in civil society, is to help people find meaning and a larger social purpose in the economic system.” “CEO embodies the purpose of the company.” Challenging the public and its leaders to rethink finance and its role in society, ... Read more
  • The Power of Unpopular Book_The_Power_of_UnpopularAuthor’s tweets @RedheadWriting: The Book “Your brand is a who and never a what. People do business with people.” “..unpopular brands aren’t afraid to pick a side, because they know what’s important, what they stand for, and what they’re willing to walk away from in pursuit of what’s most important to their business goals.” “Sharing makes us a part of something bigger than ourselves. We want (and need) to belong and be a part of a story, and sharing ... Read more
  • Winning the Story Wars Book_Winning_the_Story_WarsThe Book “Inadequacy stories encourage immature emotions like greed, vanity, and insecurity by telling us that we are somehow incomplete. These stories then offer to remove the discomfort of those emotions with a simple purchase or association with a brand.” “Empowerment marketing campaigns, on the other hand, rely on growth—being—needs that can never be fulfilled for individuals but must be embodied by them.” “Authenticity, especially in our current age of transparency, is no longer optional. It belongs at ... Read more
  • The Impact Equation Book_The_Impact_EquationAuthor’s tweets @chrisbrogan & @julien : The Book “Ideas can help people change the world, and now anyone can become powerful enough to be a catalyst for what matters to them.” “We don’t think about optimizing the location of the Twitter button or getting the maximum number of retweets or Facebook likes.What we think about, at the end of the day, is people.” “In a world of reviews, online complaints, and the inability to hide any bad experiences from ... Read more
  • Uprising Book_UprisingThe Book “…a company’s employees are, in a sense, the early ambassadors of any brand movement. And if they’re true believers in that message and those ideals, their passion can be powerful and contagious.” “If you represent the corporate establishment and are cut off from people’s current needs and interests, you’re as vulnerable as an entrenched and detached despot, ripe for overthrow.” “Quite simply, to exist in this world, a brand has got to stand for something and ... Read more
  • 11 Rules for Creating Value in the #SocialEra Book_11_Rules_Social_EraAuthor’s tweets @nilofer: The Book “While the industrial era was about making a lot of stuff and convincing enough buyers to consume it, the Social Era is about the power of communities, of collaboration and co-creation.” “While loyalty in a predominantly one-way, transactional exchange is fragile, commitment in a stable, bidirectional relationship is far more robust.” “Too many 800-pound gorilllas implicitly defaulted to “make a buck” as the thing they cared most about within the walls of the enterprise, ... Read more
  • Can’t Buy Me LIKE Book_Cant_Buy_Me_LikeAuthor’s tweet @douglevy1 & @Bobosphere: The Book “Digital revolution…has launched us all into an era in which human needs, human values, and human connections will define success or failure for those brands” “Trust is an asset, not a commodity. It cannot be purchased. It must be earned.” “A clear purpose defines what the brand or company stands for, beyond the financials, and inspires people to not merely patronize the brand, but to join it.” …we’ve entered the “Relationship Era,” where ... Read more
  • Fierce Loyalty Book_Fierce_LoyaltyThe Book “The strongest, most successful communities combine online and offline connection points.” “An invested heart is the greatest marketing asset in the world.” “Taking a bold stand not only allows you to rise above all the noise in today’s marketplace but also to attract a very distinct group of customers who want to be associated specifically with you and your organization.” Building and sustaining a fiercely loyal community of clients, customers and raving fans is critical for success ... Read more
  • To Sell Is Human Book_To_Sell_is_HumanThe Book “In a world of information parity, the new guiding principle is caveat venditor—seller beware.” “Today, if you make people look bad, they can tell the world. But if you make people look good, they can also tell the world.” “Making it personal works better when we also make it purposeful.” Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying ... Read more
  • The Story of Purpose Book_The-Story-of-PurposeThe Book “Beyond wealth creation and shareholder value is an unlimited resource to create a better world and a lasting legacy for businesspeople around the globe. It’s called purpose.” “Add purpose to a brand and it becomes a stand. We no longer buy it, but rather we buy into it, because it stands for something greater. Its bar code carries a moral code, a point of view that shares a greater purpose.” “The Industrial Revolution was built with ... Read more
  • Bowling Alone Book_Bowling_AloneThe Book “social capital theory is that social networks have value.” “Place-based social capital is being supplanted by function-based social capital.” “Historically social capital has been the main weapon of the have-nots, who lacked other forms of capital.” Drawing on vast new data that reveal Americans’ changing behavior, Putnam shows how we have become increasingly disconnected from one another and how social structures—whether they be PTA, church, or political parties—have disintegrated. Until the publication of this groundbreaking work, ... Read more
  • How Will You Measure Your Life? Book_How_will_you_measure_your_lifeThe Book “…how we allocate our resources—our time, talent, and energies—is how we determine the actual strategy of our lives.” “The danger for high-achieving people is that they’ll unconsciously allocate their resources to activities that yield the most immediate, tangible accomplishments.” “But if an organization has a clear and compelling purpose, its impact and legacy can be extraordinary. The purpose of the company will serve as a beacon, focusing employees’ attention on what really matters. “ In 2010 world-renowned ... Read more
  • At Your Service Book_At_Your_ServiceThe Book“In the new world of @YourService, everyone who is in contact with your Customer impacts your brand.” “Trust is a big component in the social world and very difficult for brands to earn. The reason is that we tend to trust people, not logos.” “The creation of a relationship hub does not happen overnight, nor does it start with a social media campaign. It first begins with your own employees and your company culture.” Technology ... Read more
  • Intangible Capital Book_Intangible_CapitalThe Book“Brand is how your customers see your products. Reputation is about how all your stakeholders view your entire operation.” “…reputation is becoming as important as net income as the “bottom line” of your business.” “…org chart is losing its value along with a company’s financial statements – neither does a very good job at explaining how value is being created in the knowledge era.” Most businesspeople have heard of the growing importance of knowledge workers, ... Read more
  • Smart Trust Book_Smart_TrustThe Book“More and more it is becoming abundantly evident that in today’s economy, the bottom line is directly connected to trust.” “…fruits of high trust (prosperity, energy, and joy) are sustainable only when organizations and industries act in ways that benefit all stakeholders, not merely shareholders.” “…transparency and authenticity build trust.” Smart Trust has met the strict scrutiny of business leaders around the globe and is validated by research from multiple sources that confirms that high-trust organizations outperform ... Read more
  • Linchpin: Are You Indispensable? Book_LinchpinThe Book “Win by being more ordinary, more standard, and cheaper. Or win by being faster, more remarkable, and more human.” “When work becomes personal, your customers and coworkers are more connected and happier. And that creates even more value.” “We’ve been taught to be a replaceable cog in a giant machine… We’ve been taught not to care about our job or our customers. And we’ve been taught to fit in.” There used to be two teams in ... Read more
  • The Cluetrain Manifesto Book_the_cluetrain_manifestoThe Book “Huge corporations still stalk the earth. We still report to hierarchical structures that cut us paychecks in exchange for obedience.” “…companies still speak of “acquiring,” “owning,” “controlling,” and “locking in” customers as if they were slaves.” “The only advertising that was ever truly effective was word of mouth, which is nothing more than conversation. Now word of mouth has gone global.” The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who ... Read more
  • Good Company: Business Success in the Worthiness Era Book_Good_CompanyThe Book “Substantive missions are not concocted by some strategic planner, nor are they financially driven. They flow from values.” “Loyalty is largely a function of trust, which turns ever more on transparency.” “…genuine stewards don’t need their names on computer rooms or on big banners touting their sponsorship of cancer fund-raising races. Gifts given quietly speak loudly about true community stewardship.” Good Company explains how this new era results from a convergence of forces, ranging from the ... Read more
  • The Stakeholder Strategy Book_The_Stakeholder_StrategyThe Book “A collaborative model also assumes that stakeholder relationships can be a source of opportunity and competitive advantage.” “With a strong web of relationships, companies can anticipate, understand, and respond faster and more easily to changes in the external environment.” “A company’s social mission, values, and ethical principles provides employees with a solid foundation for improving existing relationships and for creating new, mutually beneficial stakeholder relationships.” In today’s networked, highly competitive, and global economy, value is created ... Read more
  • What Matters Now Book_What_Matters_NowThe Book “In business as in life, the difference between “insipid” and “inspired” is passion. With returns to mediocrity rapidly declining, passion matters now more than ever.” “Today’s most successful business models rely on value-creating networks and forms of social production that transcend organizational boundaries.” “We don’t have to live with organizations that are ethically challenged, inflexible, and inhuman.” …it’s an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, ... Read more
  • Mission: Intangible Book_Mission_IntangibleThe Book “Today’s most valuable corporate assets are intangible. They now comprise around 70% of the median value of publicly traded companies on the U.S. markets. These assets are known by many names—intellectual capital, intellectual assets…” “Small actors and individual events are stretching companies’ boundaries of responsibility, which is increasing the risks they face in the course of doing business.” “…recognition by the insurance industry and accounting profession that intangible assets deserve the same financial treatment as ... Read more
  • Betterness: Economics for Humans Book_BetternessThe Book “…if we want that bonus, that promotion, that raise, or that corner office, then what really counts is seeking Ricardian profit through Fordist work in Sloanite organizations that sell Marshallian products to be mutely consumed.” “Betterness isn’t merely social enterprise, impact investing, or socially responsible business…It’s not about sustainability reports, corporate governance audits, or statements of ethics.” “…though they might have been built to last, built for greatness, or built to innovate, they weren’t built ... Read more
  • The Responsibility Revolution Book_The_Responsibility_RevolutionThe Book “Our corporate manifesto is not about quarterly earnings, return on equity, or market share; it’s about creating a just and equitable world, inspiring conscious consumption, and building coalitions that create new possibilities. Our name comes from the Iroquois, not an ad agency.” “Bloodless buzzwords like “corporate responsibility” and “ecoefficiency” are being supplanted by a new vocabulary—“corporate consciousness,” “resource intelligence,” “social innovation”—that aspires to capture our real-world experiences.” “…values are sources of innovation—opportunities to create products ... Read more
  • Brand Valued Book_Brand_ValuedThe Book “…firms and their brands are no longer in the B2C (Business to Consumer) business. Everyone’s now in the B2Ci (Business to Citizen) business.” “…prospect of measuring social capital – and the effects of social capital – is quite daunting, primarily because it is something that has not really been measured before.” “…many of the key indicators of brand health are linked to social capital – word of mouth, trust, advocacy and loyalty.” At last, there is ... Read more
  • The Living Organization Book_The_Living_OrganizationThe Book “Our businesses are living beings. They are not soulless machines that are only concerned with maximizing production and shareholder value. Yet that is what they have become. They have honed their ability to produce but lost their ability to contribute.” “…much of what happens in business cannot be explained by our existing models, which are based on the machine paradigm.” “Like all forms of life, organizations create by taking in energy and transforming it into ... Read more
  • The SPEED of Trust Book_Speed_of_TrustThe Book“…low-trust taxes don’t conveniently show up on your income statement as a “cost of low trust.” But just because they’re hidden doesn’t mean they’re not there… They’re quantifiable. And they’re often extremely high.” “In a company, high trust materially improves communication, collaboration, execution, innovation, strategy, engagement, partnering, and relationships with all stakeholders.” “A company can have an excellent strategy and a strong ability to execute, but the net result can be either torpedoed by a low-trust ... Read more
  • The HIP Investor: Make Bigger Profits by Building a Better World Book_The_Hip_InvestorThe Book “…true source of a company’s growth: solutions for customers who have a human need… Companies that quantify these values and understand how they drive financial value are well positioned for bigger profits and help to create a better world.” “New liabilities can emerge when businesses ignore the true costs of their actions.” “…Typically, ‘mainstream’ analysts would not ask about the environment or employees, and some socially responsible investors do not ask deep questions about the financials…” A ... Read more
  • The Naked Corporation Book_The_Naked_CorporationThe Book “Corporations have no choice but to rethink their values and behaviors – for the better. If you’re going to be naked, you’d better be buff!” “Today’s economy depends on knowledge, human intelligence, agility, and relationships inside and outside the firm. The fuel is information, and the lubricant is trust.” “The Malboro Man was the advertising personification of clean living and rugged American values. But he was a lie. David Millar, Jr., the original Marlboro Man, died ... Read more
  • Good Business: Leadership, Flow, and the Making of Meaning Book_Good_BusinessThe Book “A central task of management is to refrain from making it even more difficult to pursue by emphasizing greed, cutting corners in quality, ignoring the needs of workers and customers, and generally transforming the organization into a soulless, valueless enterprise.” “…we infer the existence of soul when a system uses some of its surplus energy to reach outside of itself and invest it in another system, becoming in the process a stakeholder in ... Read more
  • Intellectual Capital: The New Wealth of Organizations Book_Intellectual_CapitalThe Book “Markets are pitiless. They reward whatever creates value and ignore or punish whatever does not.” “The hard assets of a knowledge company contribute far less to the value of its ultimate product (or service) than the intangible assets – the talents of its people, the efficacy of its management systems, the character of its relationships to its customers – that together are its intellectual capital.” “Human, structural, and customer capital work together. It’s not enough to ... Read more
  • Practically Radical Book_Practically_RadicalThe Book “Looking for ideas in unfamiliar fields is not just about relocating what works from one industry to another. It is also about reimagining what’s possible in an industry.” “Customers are looking for companies whose beliefs align with theirs.” “…behind every great brand is an authentic sense of purpose—“a definitive statement about the difference you are trying to make in the world”—and a workplace with the “energy and vitality” to bring that purpose to life.” Practically Radical is ... Read more
  • Life Entrepreneurs Book_Life_EntrepreneursThe Book “Clif Bar became not only a lifestyle product but a grassroots phenomenon as they promoted their energy bars “at the point of passion”: at climbing crags, bike events, marathons, triathlons, and more.” “Today Chipotle’s manifesto is “no less ambitious than revolutionizing the way America grows, gathers, serves, and eats its food.”” “There is a hunger today for work infused with purpose. It is no longer enough to work for a paycheck; there is a growing belief ... Read more
  • The Responsible Business Book_the_responsible-businessThe Book “Because it focuses on those things that bring greater meaning, value, and health to individuals and societies, a Responsible Business never struggles to connect responsibility and profitability.” “Best practices are a substitute for innovation and relevance.” “…when a business understands itself as nested within a larger whole, a mental shift occurs.” “When most people think of corporate responsibility, they are focusing on a business’s effect on and relationship to stakeholders. A Responsible Business sees stakeholders ... Read more
  • Brick by Brick Book_Brick_by_BrickThe Book “No matter what the toy, every brick clicked with every other brick, which meant every LEGO kit was expandable. Thus, the LEGO universe grew with the launch of each new toy.” ” The company’s leaders had lost sight of the deep-seated DNA that had made the brand great…” “There was no dialogue with the world outside LEGO, which is one of the most dangerous signs that the corporate culture is not working.” Brick by Brick reveals how ... Read more
  • Seeing What Others Don’t Book_Seeing_What_Others_DontThe Book “Insight cannot be taken back. You cannot return to the moment you were in before.” “That’s one of the criteria for insights: that others with the same information somehow miss the discovery.” “…new ideas often emerge from a breakdown of previous beliefs. New paradigms emerge from the recognition of anomalies and contradictions.” Insights—like Darwin’s understanding of the way evolution actually works, and Watson and Crick’s breakthrough discoveries about the structure of DNA—can change the world… Yet we ... Read more
  • Out Think Book_Out_ThinkThe Book “I believe “innovation” is now what “entrepreneurial” was to the 1990s and what “excellence” was to the 1980s.” “…a skilled worker without passion for the organization’s purpose and mission will likely lack allegiance and easily jump to a competitor.” “…the traits, behaviors, and character of the CEO will largely define the culture within the organization, and the culture will drive the results.” We’ve entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation–take ... Read more
  • The Serendipity Machine Book_The_Serendipity_MachineThe Book “Seats2meet.com has created a system linking traditional monetary capital and social capital…this serendipity machine is that it creates so much value that it turns an economy of scarcity into an economy of abundance.” ““the mesh”: a constellation of networks of professionals forming a dynamic collective intelligence to which everyone contributes meaningfully in his or her own way.” ‘…business models must have a combination of social and monetary capital in order to remain sustainable.” By reinventing social capital ... Read more
  • Thinking for a Living Book_Thinking-for-a-LivingThe Book “People who think outside the square run circles around people who don’t. These big thinkers inspire us, enlighten us, and change the way we think forever.” “What is needed are destiny statements.” “Companies will have to be knowledge-based and consumer-driven. Most important, they must be personal.” Can one idea be worth a million dollars? Advertising mogul Reiman discusses his formula for creating million-dollar ideas. A guidebook for every entrepreneur. Publication Date: October 25, 2001 The Author Twitter Feeds // The ... Read more
  • Cultural Strategy Book_Cultural_StrategyThe Book “Ideological opportunities provide one of the most fertile grounds for market innovation.” “Companies that walk the walk, living their ideology every day in their business, have much more credibility with today’s consumers than do companies that promote brands as champions of an ideology that is unrelated to the company’s business practices.” “Social changes inevitably crack the ideological edifice and spur demand for brands that present different ideologies “ Market innovation has long been dominated by the worldview ... Read more
  • Chief Culture Officer Book_Chief_Culture_OfficerThe Book “Culture matters for reasons good and bad. First, it is the place to discover advantage, opportunity, and innovation.” “Corporations live or die by their connection to culture.” “Upward aspiration has been replaced by our search for authenticity.” Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic ... Read more
  • Culturematic Book_CulturematicThe Book“Don’t look for big ideas. Seek small ideas that can grow. Fail fast. Fail often. Keep learning and never give up.” “Starbucks was creating a new category of social life and, in the process, created a Culturematic from which a great torrent of value would pour…” “Innovations, especially the radical ones, are at odds with the corporate culture and therefore hard to reckon with.” A Culturematic is a little machine for making culture. It’s an ... Read more
  • The Little Black Book of Innovation Book_The_Little_Black_Book_of_InnovationThe Book “…innovation is a process that combines discovering an opportunity, blueprinting an idea to seize that opportunity, and implementing that idea to achieve results.” “If you do not innovate, you are sowing the seeds of your own destruction.” “Success requires waking up every day and realizing that today’s sources of competitive advantage will not be tomorrow’s.” Long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble ... Read more
  • The Medici Effect Book_Medici_EffectThe Book “Intersectional innovations…change the world in leaps along new directions.” “By breaking down associative barriers and stepping into intersection between fields, the number of available idea combinations increases beyond anything we can achieve in a single area.” “Sometimes an intersectional idea can threated an established field.” Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an ... Read more
  • Where Good Ideas Come From: The Natural History of Innovation Book_Where_Good_Ideas_Come_FromThe Book “”The Digital Revolution”… It’s an actual revolution, yielding revolutionary changes, thousands or millions of victims and an entirely new way of life.” “…oldest communication channel in the world—word of mouth—has been supercharged by the internet, rendering much traditional marketing irrelevant on credibility grounds.” “…a mindset shift from ‘telling and selling’ to building relationships.”” This sweeping study of the history of innovation breaks out the seven patterns of innovation like “the slow hunch” and “serendipity.” It debunks ... Read more
  • A Whole New Mind: Why Right-Brainers… Book_WholeNewMindCoverThe Book “We are moving from an economy and a society built on the logical, linear, computerlike capabilities of the Information Age to an economy and a society built on the inventive, empathetic, big-picture capabilities of what’s rising in its place, the Conceptual Age.” “After decades of pursuing riches, wealth seems less alluring. For them , and for many others in this new era, meaning is the new money.” “Design. Story. Symphony. Empathy. Play. Meaning. These six ... Read more
  • Made to Stick: Why Some Ideas Survive… book_made_to_stickThe Book “Difference between an expert and a novice is the ability to think abstractly.” “Researchers get excited about making products that are complex and sophisticated – while customers generally seek out products that are easy and reliable.” “Companies often emphasize features when they should be emphasizing benefits.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath ... Read more
  • The Accidental Creative BookCover_Accidental_CreativeThe Book “If you want to deliver the right idea at the right moment, you must begin the process far upstream from when you need that idea.” “The time between your active moments is when ideas are formed, insights are gained, mental connections are forged.” “Cover bands don’t change the world.” It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us, regardless of our role, have to be ready ... Read more
  • Mavericks at Work Book_Mavericks_at_WorkThe Book “… companies that compete on a disruptive point of view are defined as much by the opportunities they choose not to pursue as by the businesses they do enter.” “Maverick leaders don’t just strive to build high-performance companies. They champion high-stakes agendas. They create a competitive edge around an edgy critique of their industry. They present a fresh take on the world that clicks with customers, energizes employees, and shapes their business…” “The first building ... Read more
  • Branch Today, Gone Tomorrow Book_Branch_Today_Gone_TomorrowAuthor’s tweets @brettking: The Book “…in 1997, 97 per cent of US households had a landline; by 2015, that number will have declined to just 36 per cent. Owning the wires or physical network infrastructure is not enough to save your business from changing behaviour. Owning branches and payments infrastructure is the same thing.” “…but where you have goods or services that can be easily digitized or where distribution does not absolutely require physicality, then the value chain ... Read more
  • Antifragile Book_AntifragileThe Book “Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure, risk, and uncertainty. Antifragility is beyond resilience or robustness. The resilient resists shocks and stays the same; the antifragile gets better.” “Debt always puts you on the left, fragilizes economic systems.” “Layers of redundancy are the central risk management property of natural systems.” Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of ... Read more
  • The Change Function Book_The_Change_FunctionThe Book “If the crisis is greater than the total perceived pain of adoption, a change will occur.” “…when process dislocates companies from their value system—their soul—a lot of mediocre results are sure to follow.” “Now the corporation is not just an economic actor, it is also a social and a cultural one.” Pip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anaïs Nin to Yoda, Einstein ... Read more
  • Social Business by Design Book_Social_Business_By_DesignThe Book “Social business is one of the biggest shifts in the structure and process of our organizations in business history.” “Sustainable value moving from business transactions to relationships.” “…social media are rapidly becoming the richest new sources of new information.” Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim ... Read more
  • Crossing the Chasm Book_Crossing_the_ChasmThe Book “It is only natural to cling to the past when the past represents so much of what we have strived to achieve.” “…early majority and the late majority fall within one standard deviation of the mean, the early adopters and the laggards within two, and way out there, at the very onset of a new technology, about three standard deviations from the norm, are the innovators.” “If you can get there first, “catch the curve,” and ... Read more
  • Gutenberg the Geek Book_Gutenberg_the_GeekThe Book “…tendency to operate the future in the terms of the past is precisely what we see today on the net.” “The internet…is not just a means of data exchange but of cultural exchange. It is not, in my view, a medium but instead a connection machine.” “I believe the internet could prove to be as momentous an invention, as profound a platform.” Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to ... Read more
  • Public Parts Book_Public_PartsThe Book “Relationships may be more telling about a company’s prospects than quarterly income (for relationships build real long-term value and create a true barrier to entry for others).” “I’d buy the stocks of companies that know me well and play well with others. I’d short the companies that build walls around themselves.” “Corporations, governments, and old institutions are not built to operate so much in the open. By the time they recognize the need for ... Read more
  • The Starfish and the Spider Book_Starfish-SpiderThe Book “Spider organizations weave their webs over long periods of time, slowly amassing resources and becoming more centralized. But the starfish can take over an entire industry in the blink of an eye.” “…as industries become decentralized, overall profits decrease. Introduce starfish into the equation and wave good-bye to high profits. It’s why you want to be on the lookout for any starfish before they take an industry by storm.” “Ideology is the fuel that drives the ... Read more
  • The Thank You Economy Book_The_Thank_You_EconomyThe Book “It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers that indicates how much anyone cares about what you have to say. In this game, the one with the most real relationships wins.” “In the future, the companies with tremendous “relationship capital” will be the ones to succeed.” “The Thank You Economy works when you build a sense of community around your brand, not when ... Read more
  • The Innovator’s DNA Book_Innovators_DNAThe Book “…creative ideas of innovative entrepreneurs produced powerful competitive advantages and tremendous wealth for the pioneering company.” “…innovation premium is the proportion of a company’s market value that cannot be accounted for from cash flows of its current products or businesses in its current markets.” “…founder innovators typically imprint their organizations with their own innovator’s DNA.” By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors ... Read more
  • The Power of Pull Book_The _Power_of_Pull“…the “Big Shift,” a fundamental reordering of the way we live, learn, socialize, play, and work that is now taking place, driven by a new technology infrastructure and public policy changes.” “Companies are discovering that their best employees leave in dissatisfaction if the company is not in tune with the changes taking place; their customers prove ever less loyal to their brands as new brands emerge with exciting new features.” “…pull platforms tend to have increasing returns ... Read more
  • What Would Google Do? Book_What_Would_Google_DoThe Book “Networks are built atop platforms…A platform enables. It helps others build value. Any company can be a platform… Platforms help users create products, businesses, communities, and networks of their own.” “… if you work in a closed marketplace where information and choice are controlled and value is obscured, then your days are numbered.” “The internet has caused you to lose control of so much – brand, message, price, competition, secrecy – but more than anything, ... Read more
  • The Long Tail Book_The_Long_TailThe Book “Our culture and economy are shifting away from focus on relatively number of hits (mainstream products and markets) at head of demand curve and moving toward huge number of niches in the tail.” “…thesis: a Long Tail is just a culture unfiltered by economic scarcity.” “Long Tail promises to become crucible of creativity – place where ideas form and grow before evolving into commercial form.” In the most important business book since The Tipping Point, Chris Anderson ... Read more
  • FREE: The Future of a Radical Price Book_Free_The_Future_of_Radical_PricingThe Book “21st century free is driven by extraordinary new ability to lower COGS close to zero.” “Sooner or later every company is going to have to figure out how to use Free to compete with Free.” “Most disruptive way to enter a market is to vaporize the economics of existing business models. Charge nothing for a product that the incumbents depend on for their profits.” The costs associated with the growing online economy are trending toward zero ... Read more
  • The Mesh: Why the Future of Business is Sharing Book_The_MeshThe Book “the Mesh is based on network-enabled sharing – on access rather than ownership” “…distrust of old-model companies is fueling people’s willingness to consider alternative business models, brands, and lifestyles” “brand is defined more by how people experience it, and what they say about it, than what the company says about itself” Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has ... Read more
  • The Innovator’s Solution Book_The_Innovators_SolutionThe Book “Exciting growth markets of tomorrow are small today.” “In disruptive circumstances – commercialize simpler, more convenient product that sells for less money and appeal to new or unattractive customer set – so entrants likely to beat incumbents.” “…disruptors – when gain foothold in new or low-end markets, improvement cycle begins – on path that will ultimately crush incumbents.” This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. Although ... Read more
  • Not for Free: Revenue Strategies for a New World Book_Not_for_FreeThe Book “With digitization, content has become independent from specific physical delivery formats.” “All industry incumbents fear cannibalizing their existing revenues through new revenue model innovations. Delaying innovation in order to protect current revenue streams is simply capitulation to the faster-moving competition.” “It is one thing to see Roger Federer wearing an expensive watch in a GQ ad. It is entirely different to see him wearing Nike tennis shoes on the grass courts of Wimbledon while facing off ... Read more

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