By Barbara Gray, CFA – April 2, 2012 Source: IAM Magazine Excerpt: “Most investors are unaware that social media is ushering in a social capital revolution, and that this will change the underlying risk and growth profiles of companies

Social media is leading to the creation of a new form of appreciating equity called social capital. This will accelerate the value creation/erosion process for companies. As a result, investors need to start looking beyond traditional quantitative analytical and valuation metrics. When they do, they will find that so-called ‘heart and soul’ stocks offer long-term strategic investors a good play on the appreciating value of social capital.”