The Book

“Brand is how your customers see your products. Reputation is about how all your stakeholders view your entire operation.”

“…reputation is becoming as important as net income as the “bottom line” of your business.”

“…org chart is losing its value along with a company’s financial statements – neither does a very good job at explaining how value is being created in the knowledge era.”

Most businesspeople have heard of the growing importance of knowledge workers, information technology, innovation, networks, reputation, and performance management…The book takes the ten basic building blocks of traditional, industrial-era businesses and defines their knowledge-era equivalents–intangibles as the new raw material, intellectual capital (IC) as the new production line, IC assessment as the new balance sheet, and networks as the new organizational chart.

The Authors

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