Most analysts (me included!) have been trained to write research from an impersonal and soulless perspective. So I have decided to try to write in my own voice and weave together analysis and narrative. Enjoy!
- Note to Trump and Buick: A Brand Creates Equity Through What it Does, Not What It Says… By Barbara Gray, CFA, Mar 17, 2012 – Last night after we got our baby to sleep, I curled up on the couch with my husband to indulge in one of our favourite reality TV shows: Celebrity Apprentice. Back in the days when I was working as an Analyst, I was a huge fan of The Apprentice and Donald Trump and I have to admit I aspired to live the “money, money” lifestyle and ride ... Read more