The Book

“Substantive missions are not concocted by some strategic planner, nor are they financially driven. They flow from values.”

“Loyalty is largely a function of trust, which turns ever more on transparency.”

“…genuine stewards don’t need their names on computer rooms or on big banners touting their sponsorship of cancer fund-raising races. Gifts given quietly speak loudly about true community stewardship.”

Good Company explains how this new era results from a convergence of forces, ranging from the explosion of online information-sharing to the emergence of the ethical consumer and the arrival of civic-minded Millennials. Across the globe, people are choosing the companies in their lives in the same way they choose the guests they invite into their homes. They are demanding that companies be “good company.”

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