The Book

“21st century free is driven by extraordinary new ability to lower COGS close to zero.”

“Sooner or later every company is going to have to figure out how to use Free to compete with Free.”

“Most disruptive way to enter a market is to vaporize the economics of existing business models. Charge nothing for a product that the incumbents depend on for their profits.”

The costs associated with the growing online economy are trending toward zero at an incredible rate… The traditional economics of scarcity just don’t apply to bandwidth, processing power, and hard-drive storage… Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you’re trying to sell.

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