The Book

“…endearing companies tend to be enduring companies.”

“…in many instances, qualitative factors may be more revealing than quantitative factors in drawing a picture of a company’s future performance.”

“…the accounting profession has yet to come up with a way of assigning economic value to employees and corporate cultures.”

We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value—not just profits…This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place.

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