The Book

Book_Fierce_Loyalty“The strongest, most successful communities combine online and offline connection points.”

“An invested heart is the greatest marketing asset in the world.”

“Taking a bold stand not only allows you to rise above all the noise in today’s marketplace but also to attract a very distinct group of customers who want to be associated specifically with you and your organization.”

Building and sustaining a fiercely loyal community of clients, customers and raving fans is critical for success in today’s turbulent marketplace. Organizations, both corporate and non-profit, that are thriving have discovered a secret – the underlying DNA shared by all wildly successful communities. Publication Date: September 25, 2012

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