The Book

“Fast growth gets the attention of customers, both current and potential; it also boosts customer confidence and enhances a company’s reputation for excellence.”

“Growth leads to new job opportunities within the organization, which, in turn, lead to higher morale. High morale makes it easier to achieve innovations and improve productivity, the fuel of better customer value.”

“… every low-growth organization must endure the debilitating effects of virtuous growth cycles running in reverse. Low growth leads to less reinvestment, lower customer confidence, and faltering employee morale.”

The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth. Treacy’s main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating…he shows the five steps that are imperative to ensure growth: keep the growth you have already earned, look for growth where it’s likely to be found, and take business from your competitors.

The Author

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