The Book

“When people in an organization develop a shared and intuitive vibe for what’s going on in the world, they’re able to see new opportunities faster than their competitors”

“Without a limbic system, companies lack any sense of empathy or courage. They’re either all neocortex, analyzing thoughtfully without the motivation to act, or reptilian, caught in a cycle of fight-or-flight responses.”

“When companies blur the line between us and them, between inside and out, opportunities appear for mutual benefit. Customers who become loyal fans energize the brand. Suppliers become partners who bring new ideas to the table.”

Top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away.

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