The Book

“Denial is seductive because it can work in the short term. Occasionally it works in the long term, but that is rarely true in business.”

“…denial is interpretive. One accepts the facts but denies their implications: It doesn’t apply to us. It’s not a big deal. It’s not our problem. It’s never happened in the past. It can’t happen here. There’s nothing we can do about it.”

“…strategic inflection point is the moment at which the balance of forces shifts from the old structure, from the old ways of competing, to the new.”

Harvard Business School professor Richard S. Tedlow tackles two essential questions: Why do sane, smart leaders often refuse to accept the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends, changing markets, and tough new competitors?

The Author