“The new consumers are not linear. They are scattered. They are squiggly. They are connected—not only to one another, but also to the world—and their connectivity and engagement are highly untethered.”
“Many of the emotions and values that didn’t belong in the boardroom have now become central to a new business model for success.”
“…future will be less about brands that just tell a good story than it is about those that are transparent, credible, and have something unique and different for their consumers.”
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory…the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don’t, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
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