The Book

Book_Conscious_Business“Our attention is normally drawn to that which we can see (the effect), which obscures the importance of what remains hidden (the cause).”

“In the long term, the virtuous pursuit of excellence achieves more real success than the unbridled pursuit of success.”

“Whereas success tends to focus on the local subsystem and the short term, integrity focuses on the systemic long-term consequences.”

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders.

The Author

Author’s tweets @fredkofman