Greg Scott – July 17, 2012 – Don’t limit your scope. This new era of sharing has implications beyond “marketing” on Facebook, Twitter and LinkedIn. For every site, tool or reputation management firm that caters to a corporate branding effort there will be ten to help stakeholders rally for change. The simplest strategy will be to ensure your company culture is authentic, open and responsive. Take a look at It is a site that helps individuals and organizations build their own cause or action. This cannot be ignored, as they say, “About 30% of people who visit our pages take action, and over 20% of them share it with friends. So far, over 170 million people have taken action for over 500,000 unique causes…”.

A couple of other sites, less commercially motivated, that come to mind are and

Do you know of other activist sites?