The Method Method

The Method Method

The Book “In contrast to other critical corporate assets, a vibrant company culture doesn’t show up on a balance sheet. It cannot be inventoried, valued, or written off.” “In our surplus economy, success depends on creating brands and products that stand out, and such innovations are best delivered through open, collaborative cultures.” “Mass brands talk at people. Or more accurately, they SHOUT! Belief brands, on the other hand, listen and create a conversation.” Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method’s ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. The Author Author’s tweets @methodguy & @adam_lowry The Author’s Blog...
Tribal Leadership

Tribal Leadership

The Book “…a company is only as strong as the culture of its tribe.” “…many mergers fail because analysts and executives do not consider values and culture but rather think only about compatibility of business models and balance sheets.” “If core values are the fuel of a tribe, a noble cause is the direction where it’s headed. A core values are what we “stand in” and a noble cause is what we “shoot for.” In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright show corporate leaders how to first assess their company’s tribal culture and then raise their companies’ tribes to unprecedented heights of success…the success of a company depends on its tribes, the strength of its tribes is determined by the tribal culture, and a thriving corporate culture can be established by an effective tribal leader. The Authors Author’s tweets @davelogan1 & @drhalee The Author’s Blog Witnessing the Moment of Transformation - April 28, 2017 A New Hope - March 9, 2017 Your Leadership Brand - December 22, 2016 Farewell Letter from Claire - September 1, 2016 Small Talk: Mind Numbing or Career Building? - July 26, 2016 James Corden Takes Center Stage 4 with Carpool Karaoke - July 1, 2016 powered by RSS Just Better 1.4...
Conscious Business

Conscious Business

The Book “Our attention is normally drawn to that which we can see (the effect), which obscures the importance of what remains hidden (the cause).” “In the long term, the virtuous pursuit of excellence achieves more real success than the unbridled pursuit of success.” “Whereas success tends to focus on the local subsystem and the short term, integrity focuses on the systemic long-term consequences.” Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. The Author Author’s tweets...
Outside In

Outside In

The Book “Competitive barriers of the past—manufacturing strength, distribution power, information mastery—can’t save companies today. One by one, each of these corporate investments have been commoditized.” “Customer experience correlates to loyalty.” “…finding people whose values and personalities match your target culture is often easier than changing the underlying beliefs of current employees.” Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver…In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. The Authors Author’s tweets @hmanning & @kerrybodine The Author’s Blogs http://outsidein.forrester.com No items found in feed URL: http://blogs.forrester.com/kerry_bodine. You requested 6 items.powered by RSS Just Better 1.4...
The Athena Doctrine

The Athena Doctrine

The Book “In a highly interconnected and interdependent economy, masculine traits like aggression and control are considered less effective than the feminine values of collaboration and sharing credit.” “…morality is strongly associated with loyalty, reason, empathy, and selflessness—all feminine traits.” “…none of the most highly masculine traits (rugged, aggressive, dominant, brave, arrogant) were among the most valued when it comes to being either a great leader or a more moral or happy person.” The Athena Doctrine shows why femininity is the operating system of 21st century prosperity…Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm. The Authors Author’s tweets @johngerzema The Author’s Blogs http://www.johngerzema.com/ No items found in feed URL: http://www.huffingtonpost.com/michael-dantonio/. You requested 6 items.powered by RSS Just Better 1.4...
Winning the Story Wars

Winning the Story Wars

The Book “Inadequacy stories encourage immature emotions like greed, vanity, and insecurity by telling us that we are somehow incomplete. These stories then offer to remove the discomfort of those emotions with a simple purchase or association with a brand.” “Empowerment marketing campaigns, on the other hand, rely on growth—being—needs that can never be fulfilled for individuals but must be embodied by them.” “Authenticity, especially in our current age of transparency, is no longer optional. It belongs at the heart of your story strategy whether you’re marketing a cause or a product.” The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. Publication Date: July 10, 2012 The Author Author’s tweets @jonahsachs The Author’s Blog No items found in feed URL: http://www.freerange.com/. You requested 6 items.powered by RSS Just Better 1.4...