Author’s tweet @douglevy1 & @Bobosphere:

The Book

Book_Cant_Buy_Me_Like“Digital revolution…has launched us all into an era in which human needs, human values, and human connections will define success or failure for those brands”

“Trust is an asset, not a commodity. It cannot be purchased. It must be earned.”

“A clear purpose defines what the brand or company stands for, beyond the financials, and inspires people to not merely patronize the brand, but to join it.”

…we’ve entered the “Relationship Era,” where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promo­tions, viral videos or blizzards of micro-targeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, just don’t work in the long run. So what does work in this bewildering new era?…Honesty. Transparency. Shared values. A purpose beyond profit. Publication Date: March 7, 2013

The Authors

The Author’s Blog

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