The Book

Book_Brick_by_Brick“No matter what the toy, every brick clicked with every other brick, which meant every LEGO kit was expandable. Thus, the LEGO universe grew with the launch of each new toy.”

” The company’s leaders had lost sight of the deep-seated DNA that had made the brand great…”

“There was no dialogue with the world outside LEGO, which is one of the most dangerous signs that the corporate culture is not working.”

Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids’ lives and began sliding into irrelevance. When the company’s leaders implemented some of the business world’s most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy…

It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world’s most profitable, fastest-growing companies.

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