The Book

“Instead of focusing on the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.”

“Value innovation is based on view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players – called the “reconstructionist view”.”

“managers spend majority of strategic thinking time filling in boxes and running numbers instead of thinking outside the box and developing a clear picture of how to break from the competition.”

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth.

The Author’s Blog

http://hbr.org/authors/mauborgne
http://hbr.org/authors/kim
http://www.blueoceanstrategy.com/
http://www.insead.edu/blueoceanstrategyinstitute/home/index.cfm