The Book

“The idea that a company has obligations to stake-holding groups other than its shareholders is a relatively new one.”

“They had connected with their customers, who felt like they were an integral part of what was happening, not merely a source of revenue to some faceless businessmen.”

“The issues here are heart, soul, love and spirituality. Corporations which exist solely to maximize profit become disconnected from their soul—the spiritual interconnectedness of humanity.”

The former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies.