The Book“In the new world of @YourService, everyone who is in contact with your Customer impacts your brand.”
“Trust is a big component in the social world and very difficult for brands to earn. The reason is that we tend to trust people, not logos.”
“The creation of a relationship hub does not happen overnight, nor does it start with a social media campaign. It first begins with your own employees and your company culture.”
Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, it seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it.
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