Greg Scott – July 23, 2012 –Can you decipher the disruption from http://arcticready.com and this Twitter account – https://twitter.com/ShellisPrepared?

With a little bit of genius, it is easy to scale a movement. This is an example of one of the most creative and humourous tactics to bring attention to the actions of a corporation. This is not something that companies can “control” as they once did. They must be fully tuned into their stakeholders’ desires before they take any action that could give rise to a movement.