About Us

Barbara Gray, CFA

Barbara ranked as an All-Star Analyst for four consecutive years, achieving top-three standing each year in the Business Trust Sector in the Brendan Wood annual institutional survey. She has over two decades of sell-side equity research experience in both Canada and the U.S. Her prior research experience has included broad sectoral coverage such as the North American consumer discretionary and consumer staples, North American auto and Canadian industrial products, energy, and forest products sectors. Barbara has a Bachelor of Commerce (Finance) from the University of British Columbia (1993) and earned her CFA (Chartered Financial Analyst) designation in 1997. She is recognized as a leading expert in structural disruption and was invited to be the keynote speaker at a number of events, including the 2018 annual conference for one of Canada’s leading investment firms and the 2017 Investment Advisory Committee meeting for a top Canadian Crown corporation. She is also the author of the books Secrets of the Amazon III (2019), Secrets of the Amazon 2.0 (2018)Secrets of the Amazon (2017) and Ubernomics (2016).